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Case claims are attributed to their sources and graded by evidence. A grade is not a typical earnings estimate.
Grade B: Reported, not independently verified

Pieter Levels

6 of 7 evidence checks met
Checks not met
  • Independent confirmation

Photo AI (photoai.com), a solo-built app that generates AI photos of the user from their uploaded selfies. Launched February 2023. He also built InteriorAI. Stable Diffusion image generation (still v1.5 per the article), with DreamBooth fine-tuning on each user's face, hosted on Replicate. Google Vision screens outputs for NSFW content. Generation parameters are A/B tested on a share of users. Income claim: $132,000 in monthly revenue, per Levels' own social media disclosures as reported in an article published May 25, 2025. The article also cites an earlier milestone of $100,000/month by September 2024.

Stack of blank upload tiles with an arrow into a row of three framed canvases of geometric shapes (illustration)Illustration
Illustration: stack of blank upload tiles with an arrow into a row of three framed canvases of geometric shapes. Original artwork drawn for this site; not a record or a photograph.

Grade B · Reported, not independently verified

Real person/company, a self-reported figure without independent confirmation, no red flags, and a clear AI role.

  • Identifiable person or companyMet · Named person/company with a public profile or site and enough history to identify the claimant.
  • Independent confirmationNot met · Current third-party confirmation the claimant cannot edit; expired TrustMRR keys and uncheckable press reports do not count.
  • Claimant figure documentedMet · The claimant’s income figure is supported by a source or document we reviewed.
  • Defined figures and no red flagsMet · Figures are plausible and consistent, dated, in the stated currency and period, with MRR, one-time and all-time amounts kept separate.
  • Clear, concrete AI roleMet · AI has a concrete role in the product/workflow and the income comes from that activity, not a course/coaching business.
  • Public track recordMet · The person or business has enough public history to establish continuity; a new product or a thin profile caps the grade at B.
  • Figure is reported income, not an estimateMet · The figure is a third-party estimate or a price, not reported income; an estimated figure is always C.
Graded
Oct 14, 2026
Verified
Not verified
Sources
1 (see Sources)

How we grade · Check a claim yourself

Grade note: Reported, not independently verified: Identity and a concrete AI role are solid, but $132,000/month is Levels' own public figure as reported by PPC Land (May 25, 2025), and Levels has said that such figures are monthly revenue, not MRR.

Adjusted by editor: Identity and a concrete AI role are solid, but $132,000/month is Levels' own public figure as reported by PPC Land (May 25, 2025), and Levels has said that such figures are monthly revenue, not MRR.

Claim context

$132,000 in monthly revenue, per Levels' own social media disclosures as reported in an article published May 25, 2025. The article also cites an earlier milestone of $100,000/month by September 2024.

Pieter Levels (known as levelsio) · ppc.land
Claim · not verified by us

Case details

Person
Pieter Levels (known as levelsio)
Status
unverified
Verified
—
Added
Oct 14, 2026
Updated
Oct 14, 2026

What we could not verify

  • Independent confirmation: not met. Current third-party confirmation the claimant cannot edit; expired TrustMRR keys and uncheckable press reports do not count.

Sources

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