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Case claims are attributed to their sources and graded by evidence. A grade is not a typical earnings estimate.
Grade B: Reported, not independently verified

Nicole Cueto

6 of 7 evidence checks met
Checks not met
  • Independent confirmation

A side business that plans personalized vacations for clients. It takes 10 to 20 hours per week. She uses ChatGPT instead of Google or Bing to build each client's trip, for example by asking for a budget-conscious Paris guide built around historical neighborhoods. She says this halved her research time. She fact-checks the output because it is not always accurate. Income claim: Claim: the side hustle averages $670 per month, and she has earned this since January 2023. The figure is "according to documents" that CNBC reviewed, as reported by Business Insider on Jul 31, 2023.

A suitcase, a folded map of blank grid cells with a dotted route, a chat bubble and a three-box checklist (illustration)Illustration
Illustration: a suitcase, a folded map of blank grid cells with a dotted route, a chat bubble and a three-box checklist. Original artwork drawn for this site; not a record or a photograph.

Grade B · Reported, not independently verified

Real person/company, a self-reported figure without independent confirmation, no red flags, and a clear AI role.

  • Identifiable person or companyMet · Named person/company with a public profile or site and enough history to identify the claimant.
  • Independent confirmationNot met · Current third-party confirmation the claimant cannot edit; expired TrustMRR keys and uncheckable press reports do not count.
  • Claimant figure documentedMet · The claimant’s income figure is supported by a source or document we reviewed.
  • Defined figures and no red flagsMet · Figures are plausible and consistent, dated, in the stated currency and period, with MRR, one-time and all-time amounts kept separate.
  • Clear, concrete AI roleMet · AI has a concrete role in the product/workflow and the income comes from that activity, not a course/coaching business.
  • Public track recordMet · The person or business has enough public history to establish continuity; a new product or a thin profile caps the grade at B.
  • Figure is reported income, not an estimateMet · The figure is a third-party estimate or a price, not reported income; an estimated figure is always C.
Graded
Oct 14, 2026
Verified
Not verified
Sources
1 (see Sources)

How we grade · Check a claim yourself

Grade note: Reported, not independently verified: Business Insider reports that CNBC reviewed documents showing an average of $670 per month since January 2023; the documents and the CNBC original are not publicly available here.

Adjusted by editor: Business Insider reports that CNBC reviewed documents showing an average of $670 per month since January 2023; the documents and the CNBC original are not publicly available here.

Claim context

Claim: the side hustle averages $670 per month, and she has earned this since January 2023. The figure is "according to documents" that CNBC reviewed, as reported by Business Insider on Jul 31, 2023.

Nicole Cueto, a public relations consultant in New York · tech.yahoo.com
Claim · not verified by us

Case details

Person
Nicole Cueto, a public relations consultant in New York
Status
unverified
Verified
—
Added
Oct 14, 2026
Updated
Oct 14, 2026

What we could not verify

  • Independent confirmation: not met. Current third-party confirmation the claimant cannot edit; expired TrustMRR keys and uncheckable press reports do not count.

Sources

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